GrabTaxi’s ‘Speed, Safety and Certainty’ Approach in Thailand
The state of public transportation in Bangkok is often tarnished by the unavoidable presence of drivers who either would take a passenger to where its convenient for the person steering the vehicle or when the taxi meter is not used. Welcome to the troubling state of affairs of not only Bangkok but other cities in SouthEast Asia.
What started in Malaysia, has spawned to other countries in the region, as their enterprise model cleverly supplements the urban transportation industry, a synergy of internet, gadgetry and travel.
During a “Meet and Greet Wei Zhu” event in Bangkok, GrabTaxi’s chief technology officer outlined the fundamentals of the growing company, which relies on their app to efficiently link passengers with their taxis.
Wei Zhu gives an impression of safety, of travel monitoring via the app, and that one is able to get around without the hassle of negotiating with the driver to use the meter. GrabTaxi takes pride in their selling points of “Speed, Safety and Certainty“.
Though its obvious while user-friendly technology and effective supervision makes the service attractive, there are no guarantees that you may not end up with a moody driver who may just make your trip unbearable. However the plus point on the service, since the taxi is registered with GrabTaxi, is that lodging a complaint would be easier.
There’s also the 25-baht booking fee, on top of the metered fare, that one has to pay the moment you reach your destination. I don’t mind, depending on how far I go, transportation (when using the meter) via taxi is usually affordable, unless one gets caught in Bangkok’s notorious traffic.
The GrabTaxi app on my BlackBerry Passport looks amazing, compared to a tight, poorly aligned visual when one uses the BB Q10 or of a lesser OS. Its available in BlackBerry World, a free download. I recommend this app for those travelling in Bangkok and especially in Malaysia.
If you’re planning to travel in the city, check it out, download and then use it.